We are a creative agency for brand experience and brand activation. Experience is our way of telling what cannot be put into words; a feeling. As far as we are concerned, the best way to strengthen your brand. And that is why we are committed to campaigns, live activation and events steeped in experience with iqagency_.
Brand activation
With brand activation we let your story appeal to the imagination of your target group. An effective way to let people experience your brand. By astonishing, imagining and stimulating the senses, we create an experience that creates a bond with your brand. In a surprising way we develop story and concept with which we let people participate. People themselves become part of an experience.
What brand activation entails is different every time. On the street, during a festival or in collaboration with a location. Together we investigate your target group and come up with a creative activation.
Campaign
We put your brand in the spotlight with campaigns. And we prefer to do that in a very creative way. With a campaign we inform, inspire or encourage action. We tell your story in a creative way and build on your brand position.
Based on research and data, we devise the concept that fits seamlessly within your marketing/communication strategy. After we are well informed about your target group, we develop a campaign strategy that helps you to increase the bond with your target group. Because we focus on the human experience, we like to test our campaigns and content at several points in the process. This way we know for sure that we are making an impact.
We make creative brand campaigns for people, are creative and always effective through the support of research and available data.
Event
An event is your chance to meet and stimulate all the senses. Together we create a total experience in which connection is central. With an event we create the unique event of a (large) group of people coming together. A moment where we not only connect with your brand, but where we also connect people with each other. And let you experience your brand together. We use smell, sight, taste, sound and feeling to strengthen your brand experience.
Based on objective and strategy, we develop an event where you can not only tell your story, but where you involve visitors in your mission and your brand values. From that philosophy a complete event concept is created and that can be fully translated into your event design. This ranges from logistics, to production value, to creative interpretation and decoration.
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