The year has started with a bang! What was announced six months ago is now a fact: the Bureau voor Reuring and The Oval Office will be one bureau from 1 January. From now on they will continue together under the name 'The Oval Office'. But of course it remains an office with a buzz…

Broad, international and empathetic

Bureau voor Reuring and The Oval Office join forces and become one; this makes them the strongest 'experience-driven communication agency' in the Netherlands. The growth is not only in the volume, but especially in the new vision: the agency that really connects through the power of empathy.

The now thirty-person team unites all the expertise that can be expected from a full-service communication agency today: a mix of live, digital, content, social and media. By pulling together, the scale is considerably increased. Moreover, the same strong work is delivered not only in the Netherlands, but via the foreign offices in Belgium and France, without language and cultural borders being an obstacle.

The agency distinguishes itself by putting events and activations at the center of its campaigns and strives for a real connection between brands and their audience. Beautiful brands such as Randstad, Google, Bol.com, Nintendo, NN and Snapchat have been able to find their way to them for years. It is no coincidence that these are all brands that are constantly on the move and always one step ahead of the market. The agency can now serve these types of clients even better thanks to its broader expertise, its international network and its unique methodology based on the power of empathy.

The Oval Office - an office with a buzz

In the Netherlands, the position of Managing Director has been filled since November by Nicolette Vink, former Head of Productions at IDTV+.

"I am convinced that with all the talent brought together we will be able to make even more beautiful and relevant work than before. I hope that with my many years of experience in both live and digital content I will be able to contribute to the development and ambitions from the office”.

Nicolette can count on a strong Management Team; 3 powerful women who have each been a permanent fixture in both offices for years: Lotte Barends, Lot Aler-Verbij and Patricia Vergeer.

Bureau voor Reuring founder Christine van Dalen will take on the role of Chief Knowledge Officer in the new organization. An unusual title that represents a crucial role:

“In 15 years of making Reuring I have surrounded myself with creative minds and smart people with the heart in the right place. With great work and strong relationships as a result. Now that team has become twice as big and is playing on the international stage. I get to help the Officers into the next phase and I'm very proud of it!"

Since September, the entire team has been housed in the office in the Diamantfabriek on the Tolstraat, in the heart of Amsterdam. From now on there will be one name on the facade: The Oval Office. But the buzz, it will never go away!