Veldeman
Celebration of Versele-Laga's 90th anniversary
Veldeman|
June 1, 2023

Versele-Laga is an international producer of high-quality pet food with seven factories in Europe, one in China and two in the United States. To celebrate its 90th anniversary and the opening of a new thirty-metre high extrusion tower on the main site in Deinze, the company approached Veldeman. The entire party event was spread over 4 days and had to accommodate a maximum of 1,000 people in one day.


Veldeman built a TFS structure of 30m wide and 55m long, fitted with a combination of silver-black and transparent roof tarpaulins. The black interior provided the perfect setting for lighting techniques and gave the interior a sleek look & feel. The transparent roof tarpaulins offered the guests a beautiful view of the green surroundings of the company site. An open terrace with balustrade was built at the TFS. Two aluminum halls served as toilets and a darkened room for video presentations. Veldeman also provided carpet tiles and heating in all tent structures, upholstery in the aluminum halls and luxury toilet trolleys.


New Balls Please event office took care of the branding, modern design, techniques and coordination of this more than successful corporate event.



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