WeTicket
Founder Adyen invests heavily in startup WeTicket
WeTicket|
May 21, 2024

Arnout Schuijff, co-founder of payment service provider Adyen, is the first investor to board Amsterdam ticketing startup WeTicket. WeTicket will use this investment as a springboard to offer their ticketing service worldwide at low costs. That's good news for event organizers.


WeTicket has its roots in the events sector. Founders Jesse van der Pluijm and Nando Bennis have been organizing events themselves for some time, but they increasingly noticed that you quickly run into high ticketing costs, even for small-scale events. “Ticketing providers often made more money from our events than we did. We thought there must be another way,” says Van der Pluijm.


Driven by their experiences, Van der Pluijm and Bennis decided to develop an alternative. Their aim, in their own words, is not profit maximization, but an accessible and affordable platform that is not inferior to expensive providers in terms of quality and functions. “We have examples of organizers who have already saved a year's salary in costs by switching to our service!” Van der Pluijm continues.


The fact that Arnout Schuijff invests in WeTicket is not entirely coincidental. With his new start-up Tebi, he makes cash register systems accessible and affordable in a similar way as WeTicket does with their ticket system. Van der Pluijm: "Initially we were not looking for an investor, we actually had the plan to slowly grow further on our own. When we met Arnout, our visions turned out to be so aligned that a collaboration for the hand."


More than 750 organizers are now connected to WeTicket, which at €0.18 per ticket charges roughly a third of what the competition charges. With the help of the €750,000 investment, the founders of WeTicket say they are ready to expand their services at home and abroad. Van der Pluijm: “We can charge this groundbreakingly low rate because we focus on scale, which with an online platform like WeTicket is in principle unlimited. I therefore think that in the long term we will even be able to lower our rates even further.”


Bennis: “With our small team we are taking on the ticketing mafia and hope to provide a counterbalance to the pocket-filling practices for which Ticketmaster, for example, has come under fire. Our mission is only successful when the entire ticketing market feels compelled to charge a fair rate, so that organisers, artists and visitors are no longer the victims of the prevailing culture of greed.

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Kevin Van der Straeten
Leader |eventplanner.net | May 21, 2024

Proficiat!

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