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The Future of Brand Activations? The Drive Through Pop-Up
The pandemic has drastically altered the way live experiences are produced and - while festivals are on hold - GDX Studios is working to find alternative ways brands can still connect with their audiences.
How to Stay in Touch with Your Attendees after the Event
How much time and thought do you typically put into planning and managing your events? Probably a lot. Planning an event is pretty much the same as building, promoting, and selling a product.
How to Create More Human Moments During Your Event
Why people do attend events? This question has many answers. Some statistics say attending events is all about networking and finding new business opportunities. Others say it’s more about learning and acquiring new information.
Event in space? You can organise one for $ 125,000 per person
The American space company Space Perspective wants to make commercial space travel possible within three years. They will not do that by means of a rocket, but with a kind of hot air balloon.
How to Strengthen Your Brand Positioning with Event Marketing
What place do you want to occupy in the mind of your target group? How do you want them to think about your brand?
How to Transform Your Attendees into the Heroes of Your Event
What’s your event about? Is it about your product, or maybe your brand or company? Although you may pursue different goals...
How to Facilitate Active Learning for Your Attendees
People attend events to learn new things and discover solutions to problems they may have. This happens regardless of how much free content one can access online. Real-time and in-person learning seems to be as appealing, if not even more, than online learning.
BREAKING: WHO provides guidelines for mass events
The World Health Organization (WHO) has issued new guidelines for organizing mass events.
How to Manage Your Team’s Stress during a Crisis
Big or small, stress and crises happen a lot in the events industry. Whether it’s a planning crisis such as last-minute changes or flight delays or a world crisis such as a pandemic, stress is the predicament of every event.
Future? American Company Develops Corona Festival Suit
The American company 'Production Club', which builds stages and show elements in normal times, has designed a special suit with which you could safely go to a club or a festival.
How to Redefine Your Events Strategy to Withstand a World Crisis
We could never have imagined that one day, events would be prohibited and social distancing will become the new norm. But that day did come, and it’s shown us how fragile the events industry is in the face of a world crisis.
Adobe Spark’s Brings Tools and Templates for Social Media Marketing for Your Events
With the ongoing impacts of the current pandemic, virtual communication and social media have only become increasingly powerful marketing tools for event professionals.
How to Make Your Postponed Event Better Than It Was
Lately, we’ve had to postpone countless events, conferences, and trade shows. The entire world of events was put on hold, waiting for better times. But while we’re waiting for that day, it doesn’t mean we should stop improving our event.
Saudi Arabia takes stake in concert organizer Live Nation
Saudi Arabia has bought a 5.7 percent stake in the California concert promoter Live Nation, which is active all over the world. This shows in documents that were sent to the American stock exchange committee on Monday.
Wanted: Positive Stories from the Event Industry #corona
The numerous initiatives that event professionals set up in these times demonstrate that our industry is extremely creative and resilient. They help fight corona, support other industries, and even launch new business ideas and products. We want to share more of these stories!
How to Inspire People at Your Events
Do you want to improve the experience you’re providing at your events? Then you’ll want to work on inspiring your attendees. It sounds odd, indeed, especially considering that a good event revolves around hassle-free logistics, great speakers, ...
Eventbrite Lays of 45% of Staff
Ticketing company Eventbrite fires almost half of its employees and wants to, in combination with other cost savings, reduce it's annual spending with $100 million. That was announced by CEO Julia Hartz.
Your Event is Cancelled due to Coronavirus. What Now?
Whether you were planning a business event, conference, trade show, or wedding, governments are prohibiting events to stop the virus from spreading. What do you do now?
Questions You Should Ask Your Event Technology Partner
Not too long ago, we were discussing whether or not you should have an event technology platform. After all, there were things you could do manually. In 2020, however, we’ve moved past this discussion.
How to Refine Your Event Content and Provide the Best Insights
Your event content is key to differentiating yourself from the competition. And that’s true regardless of your intentions. However, the competition is fierce. And it’s not about other events in your industry.
