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What Goals Can You Achieve with Event Marketing?
Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
How to Surprise Your Guests with Innovative Catering
Cutting-edge technology, unique venues, awe-inspiring decor, extraordinary light shows, and unusual networking setups are just some of the things we do to make our events stand out. Whether it’s the logistics, event layout, ...
How to Come Up with Unique Experience Ideas for Your Guests
Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.
How to Increase the Traffic for Your Event Website
Have you ever asked yourself why do you want to build a website for your event? While it sounds like a stupid question, take a moment to answer.
Critical Things You Learn from Difficult Events
Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.
Mastering the Art of Event Strategy
Let me ask you a quick question: How much time do you spend on strategizing versus planning an event? If you’re like the majority...
How to Get People to Keep their Conference Bags
Whether you want to admit it or not, it's painful to prepare more than 500 bags for your attendees knowing that most of them will end up in the trash bin. Apart from being unsustainable and harmful to the environment, this ...
Things to Consider When Streaming Your Event
Nothing has changed in the events industry. We still do the same things we did 50 years ago: meeting each other to discuss different topics, build important connections, and listen to industry leaders.
Mistakes You'll Make When You Plan Your First Event
Planning your first event is like walking through burning coal without any preparation, no matter how much you’ve read.
How Branded Content Works for Events
Attention is scarce. Grabbing and maintaining someone's interest has become an art that marketers are trying to master.
How to Plan an Event on a Low Budget
Apart from time and effort, planning an event requires financial resources. Without a specific budget you can’t approach your event.
Get More Out of Speakers at Your Event
A good speaker takes your event to the next level. But how do you get the most out of the speakers you hire?
Crash Course Etiquette for Event Managers
Which etiquette rules should you take into account as an organizer? Etiquette may sound old-fashioned, but it isn't. And you certainly don't want to commit blunders.
What's the most important skill for event planning? Communication!
Communication is often cited as the most important skill in any area of life. In events it takes on an even greater importance.
From a Stress-Loaded Event to a Zen Experience
Events are stressful for attendees. Are you surprised? Usually, when we’re talking about the high complexity of the events industry, we’re referring to the organizers' planning and management experience.
How to Get Your Attendees to Interact More (and Better)
What makes events truly valuable and impactful? Maybe it’s the content of the presentations, or the unique experiences?
Bea World 2019: tickets available and entries open for the Best Event Awards
The 14th Best Event Awards and the 2nd Best Location Awards are now open for entries. The two initiatives, aiming at promoting excellence in events and live communication, will be at the heart of Bea World Festival.
How to Come Up with an Awesome Name for Your Event
Do you have a name for your event? Not yet, but maybe you'll think about it tomorrow? After all, it’s not so difficult to come up with something catchy, right?
TIP! - How to calculate ROI in the real world?
ROI is the profit, benefit or return resulting from your event, expressed as a percentage of its total cost. But how does this work in the real world?
How to Plan an Empowering Event for Your Employees
Your employees aren’t any less important than your prospects, leads, investors, or other stakeholders. Their work satisfaction will affect directly their efficiency, ...
