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How to Attract More Attendees with Destination Marketing
Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.
How to Apply Neuromarketing to Your Next Event
Having access to valuable marketing resources, you may find yourself applying different strategies. However, between Facebook ads and blog posts written by influencers, you may discover that you're missing something.
How to Attract a Qualified Audience at Your Next Event
If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.
This is How AI Will Impact the Future of Event Planning
AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.
This is How Planning Fallacy Can Ruin Your Event
Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?
How to Set Up an Efficient Check-in for Your Next Event
If you want to start your event with a disaster, force your attendees to go through endless waiting lines and give them stressful check-in procedures. Also known as accreditation, the event check-in describes the access you are giving to your event and to specific areas at the event.
6 Vistitor Types - How to Understand Your Attendees?
Nowadays, planners spend so much time emphasizing the digital and technological components of an event that they often forget about the human element of the experience.
How to Personalize the Attendee Experience on Events
There’s no shortage of articles about designing and delivering engaging event experiences. Experts all around the world will tell you how important the attendee experience is for the success of your event.
How to Develop a Strong Strategic Vision that Will Boost Your Event
The obvious part of planning an event is defining and setting your goals. The difficult part, however, is running an event that stands on bulletproof strategies.
How to Design a Co-Creation Event
An important trend that will mark the upcoming year is event co-creation. While co-creation isn’t exactly a new concept, it’s strengthened its image as a highly efficient engagement tool.
How to Make Your Team Embrace the Event Technology
It's not always easy to change habits and work dynamics. When people know what works best and have a routine, it can be challenging for them to adopt new tools that will improve the outcomes of their work.
How to Increase the Reach of Your Events with Inbound Marketing
From its beginning, inbound marketing grew into a powerful tool for entrepreneurs and marketers who want to build stronger relationships with their leads and transform strangers into loyal customers.
Las Vegas Best Meeting & Conference City?
Is Las Vegas the best city when you're organising a congress? According to the World Travel Awards, it is. For the fifth time in a row, the organisation hails the American city as the 'Best Meetings & Conference destination'.
A Quick Introduction to Risk Management for Event Professionals
The life cycle of an event revolves around uncertainty and multiple risks. From assessing different safety issues to preventing food poisoning, risk management defines our daily activity as planners.
Samsung wants to Innovate Meetings with 'Flip'
Samsung wants update the way we perform meetings with Samsung Flip. The company announced this digital whiteboard at the technology fair CES.
Impressive event: Storytelling on your plate!?
Always looking for the next way to push the envelope... Together with partner Total-e, To The Point Events from Belgium invested in an ambitious 'table mapping project'.
Snapchat CEO Spends 4 Million on Corporate Event
According to TMZ, Snapchat CEO Evan Spiegel has spent 4 million dollars, amounting to about 3.3 million euros, on a corporate party on Newyear's Eve. He did rent the entertainment complex L.A. Live for the event.
How to Build Excitement for Your Attendees
No matter how much you try to plan an engaging event, you'll always run the risk of it being a boring experience.
How to Set Up a Stress-Free Timeline for Your Next Event
Does this sound familiar? Everything around you seems to be collapsing, and you don't know what to do next. You need to make multiple phone calls and answer urgent emails at the same time.
How to Kill Your Event Marketing Plan (and How to Avoid it)
You may hate it, yet you can't ignore it: marketing is the key factor in guaranteeing a higher attendance rate. Powerful marketing campaigns are crucial.
