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Big Data and its Impact on Events
Big Data is quickly becoming a very big deal within the meetings and events industry. Before you get started, it is important that you understand what opportunities are available for you.
Livestreaming App Meerkat is Quitting
In 2015, Meerkat came with a new phenomenon: livestreaming. Facebook and Twitter copied the idea. A killing blow to Meerkat.
Even Boring Figures Become Sexy with Live Events
Financial newspapers don't have the sexiest message to convey. Boring exchange rates, analyses, ... And yet, the newspaper El Cronista knew how to surprise its Facebook fans with a spectacular live experience.
How to Use FOMO to Attract Masses to Your Event
Have you heard about FOMO or the 'Fear of Missing Out'? That is the feeling you get when you think you're about to miss out on something very important. If you as an event organiser can utilise that feeling, then you're basically done.
What Snapchat has to Offer for Your Event
Snapchat can offer your event a lot more than you might think. The times of it being teenagers-only are long gone. This social media giant can, if you approach it well, offer you quite a bit of free promotion.
Discover Two Exclusive Event Venues in Brussels
Are you looking for a unique location for your event? Would you rather go with an iconic location or with an artistic scenery in the centre of Europe? At Brussels Heizel you'll find both: the Atomium and the ADAM museum.
F&B that Satisfies Your Attendees & Budget
Food can make or break your event. And we are not just talking from an attendee satisfaction standpoint, it can start to bust your budget if you don't negotiate it right.
Are You Violating the Privacy of Your Event Attendees with Wifi Tracking?
With wifi tracking, you can map the behaviour of the attendees on your event. Is this a violation of their privacy? Not if you do it right.
Will Printing Food and Decoration on Events with a 3D Printer in the Future?
Food Ink introduces its 3D restaurant in London. The pop-up restaurant takes 3D to another level. Their interior and the pieces of art they conjure up on your plate have one thing in common: they are both completely printed!
Fancy Wedding Invitation Accidentally Puts 'Children' on the Menu
At the designing of the RSVP card for this wedding, something went quite wrong. Apart from beef or pork, you can also choose for 'children' as an entrée.
How do You Make Your Event Gen C-proof?
Have you heard about Gen C? This new generation of consumers is most importantly characterised by the fact that it is connected, always and everywhere. Meaning on your event as well. How can you make optimal use of this?
Instagram is going to Start Livestreaming Events
Instagram too is going to focus on livestreaming events. Earlier Facebook, Google and Twitter already launched similar functionalities.
Party Hit: this Doughnut Wall is possibly even Better than Cake
Whether you are busy planning a company reception, your wedding or an unforgettable party: no doubt you want to spoil your guests with something good. What about this doughnut wall, for example?
4 Ingredients for a Successful 'Guerrilla Marketing' Event
Brands and organisations use guerrilla marketing increasingly often to market their products and services. But what are the ingredients for a successful guerrilla marketing event?
Pop-Up Event Replaces Fallen 'Future of Events'
After the sudden cancellation of Future of Events, which was all set to be a real breakthrough in European business events for #eventprofs, several initiatives appeared to have saved the idea, as well as the date.
12 Tips for Smart Online Marketing of Your Event
If you want to promote your event, you can no longer deny online marketing. But you should be aware that there are hundreds of options for engaging online marketing. What are the best practices? We'll give you 12 tips for a successful approach.
3 Inspiring Event Venues in Singapore
Planning an event in Asia? Check out Singapore’s myriad inspiring event venue spaces for a successful event.
Keep Your Event Healthy
We make more and more efforts to live healthy. How do we manifest that lifestyle in the events we organise? Because a healthy offering also affects the experience of our customers and attendees. And they appreciate that.
5 Gamification Applications to Make Your Event More Productive
Gamification is the application of gaming techniques in non-gaming environments. In gamification, gaming elements are used to motivate attendees and to enrich their experiences. In other words, an ideal way to gain more from your events.
Pokémon GO: Lessons for Event Planners
Barely a week after its launch, Pokémon Go is already a worldwide hype. The app hasn´t even come out in most countries, and yet quite a few enthusiasts scour the streets, looking for virtual Pokémon.
