Latest news
RSSSubscribe to our RSS
Most Effective B2B Tactic: Events
MarketingProfs and the Content Marketing Institute partnered again for their anual B2B marketing industry survey. Interesting to see is that 'in-person events' are in the lead of the TOP 5 most effective B2B tactics list.
Start-Up: Prezentt
Does this sound familiar: you give a beautiful presentation and your audience is extremely interested. That's all good. But how do you capture the details of all those who are interested and make sure you don't miss any leads?
Start-Up: Virtual Event Bags
Virtual event bags offer a nice alternative to the traditional goodie bags that are handed out at events. Most traditional goodie bags are filled with promotional items that are largely tossed immediately in the trashcan.
63% want Virtual Meetings
According to a study undertaken by American Express event planners, contrary to their participants, are less convinced about hosting virtual meetings - as opposed to 63% of participants who stated they would prefer virtual meetings.
Events & Technology: Hologram
Hologram: a three-dimensional image created with photographic projection. The effect can be spectacular at large events. Is this going to become the new trend?
American Express Teams Up with DoubleDutch to Measure ROI
American Express announced that it has teamed up with DoubleDutch to launch an exclusive, data-driven dashboard for meetings professionals to help them measure ROI of their events.
Events & Technology: RFID
Identifying visitors remotely - that's what RFID does. By linking RFID to online interaction, you can intensify the experience of your event even further. A fantastic breakthrough, but is it for any event?
Two Apps to Electrify Your Event Marketing
2014, videos started to make a huge impact on the events industry. Research has found that one video is the equivalent of 3,600 web pages, so it is safe to say that people have finally realized the power video can have on their event promotion.
6 Tips to Squeeze Your Event Budget
If you're organizing an event, then the phrase 'the sky is the limit' rarely applies to the budget. How can you squeeze production costs to get the most out of the budget?
100% Cashless Festival
The TomorrowWorld music festival in Atlanta in the United States wants to ban cash and debit/credit cards completely from the festival site. Instead, payment will be made using the festival wristband, into which festivalgoers deposit money.
There's More to a Nametag Than You Might Think
Nametags seem simple, but are they really? Why do we still so often see unreadable nametags at events? Or guests without a tag? Perhaps it's not as easy as we think. Here's some food for thought as well as tips.
7 Tips for Your Digital Invitations
Event organizers are opting more and more for digital invitations as a means to send out invites to guests. It makes sense: it's fast, easy and economical. But just what are the do's and don'ts when using email invitations?
10 Methods to Keep the Attention
When people listen passively to a presentation, their attention span on average is rarely more than 15 to 20 minutes. This gave rise to the idea to change speakers after 20 minutes. Research now shows that this is a huge misconception.
Events & Technology: Augmented Reality
Augmented Reality (AR) is currently hot in marketing. But what impact does this technology actually have on the event industry? Is this just another cute gimmick or is there more to this electronic gadget?
Events & Technology: Google Glass
Google Glass is currently the number one consumer gadget. Does this mean that soon all your conference participants will be sitting with the famous glasses perched on their noses?
What Do You Know About Event UI?
Do you even know what UI means? It stands for user interface and the simple definition is that UI makes up your UX (user experience) good or bad. Your design is not just about your interface; it's about everything that touches your product.
What is a Hybrid Event and How Do You Organize One?
The fact that there is great interest in hybrid events can be inferred from the commonly used search term "What is a hybrid event?". And rightly so.
How Big Data Can Make Your Events More Competitive
Lately, everyone is talking about 'Big Data'. But what is it exactly? Is it all just hype or can you really use it? And to what extent can 'Big Data' contribute to improving your events?
Event Salaries Rise Due to Shortage of Talent
According to recruitment agencies in the UK, salaries in the event sector are currently rising spectacularly due to the lack of talent.
Your Event Company on TV
Would you like to show your event company to the world? eventplanner.tv will come to you and make a complete documentary of your location, team building activities, concept etc.
