Overview
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How to Target an Audience for Your Next Event
The concept of an 'event audience' has evolved from what we once thought to be a by-default element - characterized more by its quantity and less by its quality - into something that is carefully analyzed and handpicked.
How to Evaluate Your Event Suppliers' Services
Our work as event planners depends greatly on the performance and efficiency of the suppliers we work with. Building long-term relationships with vendors you trust is critical for your event’s success.
How to Become a Leading Event Professional
Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.
How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?
nhow Amsterdam RAI Provides the Canvas for ISE Projection Mapping
Integrated Systems Events (ISE 2019) and RAI Amsterdam are combining forces to produce an exciting projection mapping display onto the façade of the brand new nhow Amsterdam RAI hotel.
How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
ISE 2019 hosts world-renowned thought leaders and experts
As Integrated Systems Europe continues to expand its coverage of vertical markets served by the AV industry, the broadest ever range of thought leaders and subject experts will be speaking at ISE 2019 in Amsterdam.
How to Create a Facebook Ad for Your Next Event
If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.
How to Build Trust with Your New Event Client
Meeting potential clients is always an opportunity to rethink your value proposition. It can also cause moments of uncertainty, stress, and anxiety. That’s normal.
The Key Ingredients to Planning a Participatory Conference
What’s more boring than a speaker who reads his entire speech from a piece of paper in a slow-paced voice and never looks up at the crowd?
Prepare for Integrated Systems Europe (ISE)
Integrated Systems Europe (ISE) is the world’s largest professional AV and systems integration show. A place-to-be for every event professional!
How to Qualify Your Attendees and Accept the Best Ones
There's one misleading belief you might think is true: The more attendees you attract to your event, the better. The guest count validates the level of success you achieved as a planner ... doesn't it?
How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.
Winnars BEA World Awards 2018
The winners of the BEA World Awards 2018 are known! Discover who took the coveted awards home.
How to Apply a Business Mindset to Planning Events
Like any other endeavor that involves a target group, planning events follows the same rules as businesses. Skeptical?
5 Truths That Will Never Change in the Event Industry
Events and MICE industries are constantly evolving under the uninterrupted progress of technology and data analysis. Planning events is reaching new levels of complexity and digitization.
How to Get Innovative with Event Logistics
I bet you’d agree that the only thing worse than stress is boredom. But what do you do when your workday (and nights and weekends, since you are, after all, an event professional) combines them both?
How to Transform Your Attendees' Feedback into Valuable Insights
If you really want to know if your events are successful or not, then stop looking at the data. I'm serious! Checking the numbers and event KPIs won't give you a clear picture about your attendees' perceptions.
