Inspiration
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How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
5 Mistakes You'll Make When You Create an Event Website
Event planners have a misconstrued idea about what an event webpage should look like. Many believe that creating a webpage is merely publishing event information and letting the attendees sort it out and decide what's relevant on their own.
How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
How to Create a Facebook Ad for Your Next Event
If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.
How to Build Trust with Your New Event Client
Meeting potential clients is always an opportunity to rethink your value proposition. It can also cause moments of uncertainty, stress, and anxiety. That’s normal.
The Key Ingredients to Planning a Participatory Conference
What’s more boring than a speaker who reads his entire speech from a piece of paper in a slow-paced voice and never looks up at the crowd?
How to Qualify Your Attendees and Accept the Best Ones
There's one misleading belief you might think is true: The more attendees you attract to your event, the better. The guest count validates the level of success you achieved as a planner ... doesn't it?
How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.
How to Apply a Business Mindset to Planning Events
Like any other endeavor that involves a target group, planning events follows the same rules as businesses. Skeptical?
5 Truths That Will Never Change in the Event Industry
Events and MICE industries are constantly evolving under the uninterrupted progress of technology and data analysis. Planning events is reaching new levels of complexity and digitization.
How to Get Innovative with Event Logistics
I bet you’d agree that the only thing worse than stress is boredom. But what do you do when your workday (and nights and weekends, since you are, after all, an event professional) combines them both?
How to Transform Your Attendees' Feedback into Valuable Insights
If you really want to know if your events are successful or not, then stop looking at the data. I'm serious! Checking the numbers and event KPIs won't give you a clear picture about your attendees' perceptions.
How to Run a Powerful Expert Session at Your Event
When we, as event professionals, are rushed by the planning urgency and pressured by the never-ending list of logistic tasks, we may overlook some of the most interesting meeting design techniques.
How to Maximize the Power of Surprise at Your Events
Back in the days, people would choose to attend events as a small reprieve from their work-home routine. The extraordinary experience would motivate people to leave their comfort zone and open themselves to the novelty.
How to Be Flawless in Your Event Execution
You are all set: The event planning went smoothly, and you’re ready to open the venue gates for the first arriving attendees. Everything seems under control. However, you are more nervous than ever. That’s normal.
What is the Necessary Attendee Data You Need to Collect?
How deliberate are you when designing an attendee registration form? Do you just use a general template and copy and paste the fields your attendees will fill in later? Or, on the contrary?
How to Upgrade the Experience of Your VIP Guests
Your special guests - how will you treat them? Whether these VIP guests are CEOs, industry leaders, or (local or foreign) government representatives, you’ll have to set up a totally different experience for them.
How to Strengthen Your Event's Brand with YouTube
Is YouTube still a thing in 2018? Absolutely! In fact, it’s bigger than ever. More and more people are gravitating toward video content.
Is Your Event Sustainable? Here's How to Make Sure
Being aware and responsible aren’t enough anymore. To align yourself with the new social and environmental norms, you must plan sustainable events.
