How to Use Instagram Stories to Promote Your Event

How to Use Instagram Stories to Promote Your Event

Instagram is where it’s at these days. Used to edit and share photos, Instagram has transformed into a real wonder, and has also created an entire industry of influencers.

How to Create a Presentation that Will Grab the Attention

How to Create a Presentation that Will Grab the Attention

The surest way to lose the attention of your attendees is to have boring presentations all throughout your event. The struggle is real.

How to Build Attendee Personas for Your Event

How to Build Attendee Personas for Your Event

Event audiences are like buyers; you must know them well if you want to make an impact. And by 'well', we mean 'extremely well'.

The New Roles of an Event Professional

The New Roles of an Event Professional

What it takes to be an event professional changes at the speed of light these days, with more and more things constantly being added onto our plates.

How to Use Facebook Live for Your Next Event

How to Use Facebook Live for Your Next Event

Let’s start by saying that you should put your stage fright aside and broadcast your event.

How to Successfully Validate Your Event Idea

How to Successfully Validate Your Event Idea

Have you ever taken your time to make or produce something, only to discover that nobody else cared about it? How painful is it to realize that all of the effort you put into this thing wasn’t appreciated, or worse, noticed?

How to Build Your Event's Brand in 5 Steps

How to Build Your Event's Brand in 5 Steps

The same way companies or media platforms are known for their brand identity, events also rely on expanding their outreach through a well-defined brand personality. That's why planning and communicating an event isn't enough.

How to Choose the Best Photographer for Your Next Event

How to Choose the Best Photographer for Your Next Event

Here's the harsh truth about prioritizing tasks when planning events: Often, you'll neglect essential aspects that you think aren't as important as the immediate logistic issues.

How to Guarantee an Effortless Registration Experience

How to Guarantee an Effortless Registration Experience

Let me ask you a quick question: How much time do you spend on confusing or hard-to-navigate websites?

This is What People Want from Your Events

This is What People Want from Your Events

How many times have you thought about your attendees before planning an event? "All the time", I hear you saying.

How to Design a Seating Layout That Will Get Attendees to Interact

How to Design a Seating Layout That Will Get Attendees to Interact

The core of designing events is providing tailor-made experiences.

5 Reasons Why You Should Always Segment Your Event Audience

5 Reasons Why You Should Always Segment Your Event Audience

One of the hardest things to do when getting any new event off the ground is managing the interaction with the attendees. From conveying the value of your event to designing attractive program activities...

How to Plan Events that Will Differentiate Yourself from the Competitors

How to Plan Events that Will Differentiate Yourself from the Competitors

The business world is changing at a fast pace. New industries, like FinTech or self-driving cars, are booming. These new dynamics will encourage people to build new platforms for networking and knowledge transfer.

How to Design Powerful Knowledge Sessions for Your Attendees

How to Design Powerful Knowledge Sessions for Your Attendees

Have you ever wondered about the main reason why attendees come to your events? From engaging in unique experiences to exploring the networking opportunities, there are probably a few different answers.

5 Mistakes to Avoid When Searching for International Event Suppliers

5 Mistakes to Avoid When Searching for International Event Suppliers

Think there's no greater hassle than planning an event? Try running an event abroad.

How to Ignite the Creative Spark of Your Event Team

How to Ignite the Creative Spark of Your Event Team

You’re wrong to think that creativity is a minor skill your planning team only needs when it comes to finding venue decoration ideas or deciding on your event’s graphic identity.

How to Get Your Reluctant Attendees to Feel at Ease

How to Get Your Reluctant Attendees to Feel at Ease

You know and dread them. No matter how well you've designed the event experience, a few attendees will always give you that look: the one that lets you know that they are completely unsatisfied, miserable, ...

How to Attract More Attendees with Event Email Marketing

How to Attract More Attendees with Event Email Marketing

There's one question on everyone's mind: Is event marketing dead? Are email opening rates getting lower by the day? Is sending emails a good way to promote an event anymore?

Small Stage, Big Effect: 5 Tips

Small Stage, Big Effect: 5 Tips

How do you manage to put a big stage in a small space - or at least ensure that it does not seem small? Think of the sets in TV studios.

11 Smart Questions to Ask your Tent Supplier

11 Smart Questions to Ask your Tent Supplier

​​​​​​​Renting a tent for your event is a fine idea, but it can bring a few challenges. Much depends on the expertise and the experience of your tent supplier, as well as the quality of the material.