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How to Promote Your Event Despite the New Facebook Restrictions
Well, the thing we feared the most finally happened: Facebook decided to change the rules. Users began seeing fewer viral videos and news articles shared by companies.
How to Develop Leadership Skills as an Event Professional
As if the logistic stress isn’t enough, event planners also must know how to lead event teams and volunteers. Sometimes we get it right; sometimes we make mistakes that may costs us work efficiency or mutual understanding.
How to Conduct an In-Depth Event Needs Assessment
Have you ever downloaded one of those generic event planning checklists, believing that the logistic process is the same for everybody? Did you ever try to adjust the management of your event to predetermined to-do lists that actually made no sense? Do you have an event protocol document that you never use?
How to Engage Your Virtual Attendees
Throughout the last years, we've gradually expanded the idea of event experience, making more and more space for the digital environment. Streaming technologies allow us to reach an incredible number attendees.
How to Attract More Attendees with Destination Marketing
Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.
How to Attract a Qualified Audience at Your Next Event
If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.
This is How AI Will Impact the Future of Event Planning
AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.
This is How Planning Fallacy Can Ruin Your Event
Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?
How to Set Up an Efficient Check-in for Your Next Event
If you want to start your event with a disaster, force your attendees to go through endless waiting lines and give them stressful check-in procedures. Also known as accreditation, the event check-in describes the access you are giving to your event and to specific areas at the event.
How to Personalize the Attendee Experience on Events
There’s no shortage of articles about designing and delivering engaging event experiences. Experts all around the world will tell you how important the attendee experience is for the success of your event.
How to Develop a Strong Strategic Vision that Will Boost Your Event
The obvious part of planning an event is defining and setting your goals. The difficult part, however, is running an event that stands on bulletproof strategies.
How to Design a Co-Creation Event
An important trend that will mark the upcoming year is event co-creation. While co-creation isn’t exactly a new concept, it’s strengthened its image as a highly efficient engagement tool.
How to Make Your Team Embrace the Event Technology
It's not always easy to change habits and work dynamics. When people know what works best and have a routine, it can be challenging for them to adopt new tools that will improve the outcomes of their work.
How to Increase the Reach of Your Events with Inbound Marketing
From its beginning, inbound marketing grew into a powerful tool for entrepreneurs and marketers who want to build stronger relationships with their leads and transform strangers into loyal customers.
A Quick Introduction to Risk Management for Event Professionals
The life cycle of an event revolves around uncertainty and multiple risks. From assessing different safety issues to preventing food poisoning, risk management defines our daily activity as planners.
5 Wrong Reasons for Using Event Technology
Nowadays, planners have access to multiple digital solutions that can alleviate the logistic and event marketing workload, scaling up the outcomes. There's no shortage of event management software and apps designed to suit each professional's needs.
How to Build Excitement for Your Attendees
No matter how much you try to plan an engaging event, you'll always run the risk of it being a boring experience.
How to Set Up a Stress-Free Timeline for Your Next Event
Does this sound familiar? Everything around you seems to be collapsing, and you don't know what to do next. You need to make multiple phone calls and answer urgent emails at the same time.
How to Kill Your Event Marketing Plan (and How to Avoid it)
You may hate it, yet you can't ignore it: marketing is the key factor in guaranteeing a higher attendance rate. Powerful marketing campaigns are crucial.
How to Generate Revenue from Your Next Event
There's no shortage of reasons why we plan events. From promoting a brand to gathering likeminded people. But one objective seems to prevail: how can we generate more revenue from our events?
