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Here's What We've Learned about the Events Industry in 2020
It wouldn’t be an exaggeration to say that 2020 was the worst year for the events industry. We don’t yet have any worldwide research that presents the disastrous impact COVID-19 has had on our industry, but we can certainly say that things went from bad to worse.
How to Produce an Online Event that Looks Professional
What’s the first thing that comes to your mind when you think about online events? Let us guess: You probably envision a few talking heads displayed on a screen, right? Well, that’s true if you’re running or attending a Zoom-like online event. However, that’s far from reality.
How to Simplify the Work of Your Planning Team
We all know events are hard to plan. But what if this “by-default” thinking is mistaken? And what if we could move from the complexity of planning logistics to a more simplified way of managing events? Is this even possible?
How to Promote Your Online Event?
Is promoting an online event different from a physical one? No, it’s not, except for one significant detail. In the past few months, we’ve seen more and more brands moving from the physical to the online event environment.
How to Plan Two Events at the Same Time
Planning two events at the same time sounds crazy, we know. However, sooner or later, we all go through it. It’s one of the most stressful work experiences you’ll have.
How to Organize Your Guest List for Better Efficiency
What’s one of the most stressful moments when planning and running an event? Is it registering your attendees? Is it making sure the AV equipment works flawlessly? Or maybe it’s coordinating the catering?
How to Choose the Right Platform for Your Virtual Events
What are the differences between virtual and face-to-face events? How do you launch virtual events? How do you gather virtual attendance? These are some of the questions event and marketing professionals are asking themselves.
5 Things that Will Kill the Event Experience
You can learn the basics of event logistics and planning after running just a few conferences or workshops. Understanding and designing an event experience may take you much longer.
7 On-Site Best Practices You'll Want to Remember
The moment your attendees enter the venue door of your event, they want to forget about their routines and plunge into an extraordinary environment.
The Future of Brand Activations? The Drive Through Pop-Up
The pandemic has drastically altered the way live experiences are produced and - while festivals are on hold - GDX Studios is working to find alternative ways brands can still connect with their audiences.
How to Stay in Touch with Your Attendees after the Event
How much time and thought do you typically put into planning and managing your events? Probably a lot. Planning an event is pretty much the same as building, promoting, and selling a product.
How to Create More Human Moments During Your Event
Why people do attend events? This question has many answers. Some statistics say attending events is all about networking and finding new business opportunities. Others say it’s more about learning and acquiring new information.
How to Strengthen Your Brand Positioning with Event Marketing
What place do you want to occupy in the mind of your target group? How do you want them to think about your brand?
How to Transform Your Attendees into the Heroes of Your Event
What’s your event about? Is it about your product, or maybe your brand or company? Although you may pursue different goals...
How to Facilitate Active Learning for Your Attendees
People attend events to learn new things and discover solutions to problems they may have. This happens regardless of how much free content one can access online. Real-time and in-person learning seems to be as appealing, if not even more, than online learning.
How to Manage Your Team’s Stress during a Crisis
Big or small, stress and crises happen a lot in the events industry. Whether it’s a planning crisis such as last-minute changes or flight delays or a world crisis such as a pandemic, stress is the predicament of every event.
How to Redefine Your Events Strategy to Withstand a World Crisis
We could never have imagined that one day, events would be prohibited and social distancing will become the new norm. But that day did come, and it’s shown us how fragile the events industry is in the face of a world crisis.
How to Make Your Postponed Event Better Than It Was
Lately, we’ve had to postpone countless events, conferences, and trade shows. The entire world of events was put on hold, waiting for better times. But while we’re waiting for that day, it doesn’t mean we should stop improving our event.
How to Inspire People at Your Events
Do you want to improve the experience you’re providing at your events? Then you’ll want to work on inspiring your attendees. It sounds odd, indeed, especially considering that a good event revolves around hassle-free logistics, great speakers, ...
Questions You Should Ask Your Event Technology Partner
Not too long ago, we were discussing whether or not you should have an event technology platform. After all, there were things you could do manually. In 2020, however, we’ve moved past this discussion.
