Inspiration
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How to Manage Your Team’s Stress during a Crisis
Big or small, stress and crises happen a lot in the events industry. Whether it’s a planning crisis such as last-minute changes or flight delays or a world crisis such as a pandemic, stress is the predicament of every event.
How to Redefine Your Events Strategy to Withstand a World Crisis
We could never have imagined that one day, events would be prohibited and social distancing will become the new norm. But that day did come, and it’s shown us how fragile the events industry is in the face of a world crisis.
How to Make Your Postponed Event Better Than It Was
Lately, we’ve had to postpone countless events, conferences, and trade shows. The entire world of events was put on hold, waiting for better times. But while we’re waiting for that day, it doesn’t mean we should stop improving our event.
How to Inspire People at Your Events
Do you want to improve the experience you’re providing at your events? Then you’ll want to work on inspiring your attendees. It sounds odd, indeed, especially considering that a good event revolves around hassle-free logistics, great speakers, ...
Questions You Should Ask Your Event Technology Partner
Not too long ago, we were discussing whether or not you should have an event technology platform. After all, there were things you could do manually. In 2020, however, we’ve moved past this discussion.
How to Refine Your Event Content and Provide the Best Insights
Your event content is key to differentiating yourself from the competition. And that’s true regardless of your intentions. However, the competition is fierce. And it’s not about other events in your industry.
How to Run a Unique Congress People Will Remember
Congress planning and management requires an in-depth understanding of a community or industry.
How to Use LinkedIn to Promote Your Event
"LinkedIn is some sort of an online CV. I don't see how I could promote my event there." This is the common misconception people have about LinkedIn, and they would be right if we were still in 2015. Things have changed.
How to Run a Good Event Debrief
The fresh post-event insights your team gathers are just as important as your attendees’ feedback. But how do you access this valuable information? What should you do to encourage your event team to share their...
6 Challenges that Will Change the Events Industry
We all talk about event trends, best practices, and benchmarking, yet we spend almost no time on analyzing the risks and challenges the events industry may face in the near future.
How to Maximize the Impact of Your Event When It's Over
Here you are, saying goodbye to your speakers and urging your team to pack up. You can’t wait until everyone is out of the venue...
How to Make Large Events More Personal
We’re too often focused on designing and planning flawless events, yet we don’t spend any time on making sure we’re providing truly personal experiences for our attendees. Why is that so important?
How to Promote Your Event in 2020
You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the right attendees for your event.
TIP! - Project Management for Events
The organising of an event can quickly become a complex challenge involving many different parties. As overall organiser, you must possess the necessary project management skills to coordinate the activities of all these different people.
How to Build Your Brand with Event Marketing
Social media marketing, affiliate marketing, content marketing, and SEO marketing are just a few of the options you have to promote and grow your brand. Add outbound...
How to Increase Your Conversion Rate with Events
Events are great for building and connecting with an audience. Whether you want to promote your brand or engage with your community, running an event is the most straightforward way to achieve your goals. But what if your intention is to attract more leads?
How to Create Your First Chatbot for Your Event Website
You see them pop up sometimes on websites: That chat window, prompting you into write down your question or start a conversation. The only thing is that by entering your request in the chat box, you won’t get an answer from a human being; you’ll be talking to an algorithm instead.
What Goals Can You Achieve with Event Marketing?
Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
How to Come Up with Unique Experience Ideas for Your Guests
Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.
Critical Things You Learn from Difficult Events
Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.
