How to Run a Good Event Debrief

How to Run a Good Event Debrief

The fresh post-event insights your team gathers are just as important as your attendees’ feedback. But how do you access this valuable information? What should you do to encourage your event team to share their...

6 Challenges that Will Change the Events Industry

6 Challenges that Will Change the Events Industry

We all talk about event trends, best practices, and benchmarking, yet we spend almost no time on analyzing the risks and challenges the events industry may face in the near future.

How to Maximize the Impact of Your Event When It's Over

How to Maximize the Impact of Your Event When It's Over

Here you are, saying goodbye to your speakers and urging your team to pack up. You can’t wait until everyone is out of the venue...

How to Make Large Events More Personal

How to Make Large Events More Personal

We’re too often focused on designing and planning flawless events, yet we don’t spend any time on making sure we’re providing truly personal experiences for our attendees. Why is that so important?

How to Promote Your Event in 2020

How to Promote Your Event in 2020

You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the right attendees for your event.

TIP! - Project Management for Events

TIP! - Project Management for Events

The organising of an event can quickly become a complex challenge involving many different parties. As overall organiser, you must possess the necessary project management skills to coordinate the activities of all these different people.

How to Build Your Brand with Event Marketing

How to Build Your Brand with Event Marketing

Social media marketing, affiliate marketing, content marketing, and SEO marketing are just a few of the options you have to promote and grow your brand. Add outbound...

How to Increase Your Conversion Rate with Events

How to Increase Your Conversion Rate with Events

Events are great for building and connecting with an audience. Whether you want to promote your brand or engage with your community, running an event is the most straightforward way to achieve your goals. But what if your intention is to attract more leads?

How to Create Your First Chatbot for Your Event Website

How to Create Your First Chatbot for Your Event Website

You see them pop up sometimes on websites: That chat window, prompting you into write down your question or start a conversation. The only thing is that by entering your request in the chat box, you won’t get an answer from a human being; you’ll be talking to an algorithm instead.

What Goals Can You Achieve with Event Marketing?

What Goals Can You Achieve with Event Marketing?

Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.

How to Come Up with Unique Experience Ideas for Your Guests

How to Come Up with Unique Experience Ideas for Your Guests

Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.

Critical Things You Learn from Difficult Events

Critical Things You Learn from Difficult Events

Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.

Mastering the Art of Event Strategy

Mastering the Art of Event Strategy

Let me ask you a quick question: How much time do you spend on strategizing versus planning an event? If you’re like the majority...

How to Get People to Keep their Conference Bags

How to Get People to Keep their Conference Bags

Whether you want to admit it or not, it's painful to prepare more than 500 bags for your attendees knowing that most of them will end up in the trash bin. Apart from being unsustainable and harmful to the environment, this ...

Things to Consider When Streaming Your Event

Things to Consider When Streaming Your Event

Nothing has changed in the events industry. We still do the same things we did 50 years ago: meeting each other to discuss different topics, build important connections, and listen to industry leaders.

Mistakes You'll Make When You Plan Your First Event

Mistakes You'll Make When You Plan Your First Event

Planning your first event is like walking through burning coal without any preparation, no matter how much you’ve read.

How Branded Content Works for Events

How Branded Content Works for Events

Attention is scarce. Grabbing and maintaining someone's interest has become an art that marketers are trying to master.

How to Plan an Event on a Low Budget

How to Plan an Event on a Low Budget

Apart from time and effort, planning an event requires financial resources. Without a specific budget you can’t approach your event.

Get More Out of Speakers at Your Event

Get More Out of Speakers at Your Event

A good speaker takes your event to the next level. But how do you get the most out of the speakers you hire?

Crash Course Etiquette for Event Managers

Crash Course Etiquette for Event Managers

Which etiquette rules should you take into account as an organizer? Etiquette may sound old-fashioned, but it isn't. And you certainly don't want to commit blunders.