beMatrix
beMatrix unveils no fewer than 9 innovations at EuroShop, confirming its pioneering role in stand and event construction
beMatrix|
February 24, 2023

From February 26 to March 2, 2023, EuroShop will take place in Düsseldorf, Germany. The world's most important trade fair for the retail sector is the ideal opportunity for beMatrix, the Belgian market leader in simple and sustainable stand construction, to launch various innovations. As always, they closely matched the DNA of the Roeselare company.


In 1993, beMatrix introduced the first invisible stand construction system that offers virtually unlimited creative finishing options. The frames – the 'body' – can be used to create any shape – straight or curved – in any size. The walls, floors and ceilings also flow seamlessly into one harmonious whole. The infills of the frames – the 'skin' – offer numerous finishing options, tailored to the customer's expectations. The result is an aesthetic and sleek stand where the focus is entirely on the message that the exhibitor wants to communicate.


🚀 beMatrix presents 9 novelties at EuroShop


The city-inspired beMatrix stand (📍 C03, hall 1) gave visitors the opportunity to get acquainted for the first time with all existing beMatrix products and with the new products that were unveiled at EuroShop. These innovations will change the stand building world forever.


1. Glass frame


With the introduction of the glass frame, stand builders can now also fill the frames with glass. A perfect eye-catcher is thus created without too much effort. The welded glass frames offer all the advantages of the straight b62® frames. At the same time, they can be mounted next to each other and on top of each other and connected with the well-known beMatrix connectors.


2. beConstruct


beConstruct is a user-friendly and lightweight profile for non-load-bearing constructions. Thanks to its dimensions of 124 mm by 124 mm, this profile is perfectly compatible with the beMatrix frame system (where the width, length and height are always a multiple of 62).


3. FastClamp


The new Fast Clamp is revolutionizing our industry. From now on, only one hand is needed for screwdriving instead of two. It saves stand builders an enormous amount of time, without sacrificing the sturdiness of the stand.


In addition to these innovations, several members of the beMatrix product family received an update: the BIG SAM Light, the 124 mm double-sided light box, the Perfect Corner, the beTV integrated in the stand and a platform for the Double Deck. Last but not least, the new website was launched at the end of 2022. It also forms the gateway to the user-friendly MybeMatrix platform.


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