Events have become gold mines for today’s marketers. More impactful than your daily social media campaign and more straightforward than weekly published blog posts, events are the optimal platforms to connect brands and people in meaningful and transformative ways.
Entrepreneur Kevin Van der Straeten notes, "Nowadays, companies are turning increasingly to organized events as an important part of their communications and marketing mix. Events are an ideal communication tool, allowing you to make a uniquely personal approach towards your target group in a manner which places the ‘experience’ of your product or brand at center stage. This gives the event a significant economic value."
Powerful in their outreach and impactful marketing tools, events are transforming the way brands promote themselves, helping them interact with their target groups more authentically.
However, if your events aren’t aligned with your company’s sales or business goals, they will never be efficient, and all they’ll do is dig a massive hole in your yearly budget without any positive return of investment.
That’s why whenever you’re thinking about planning an event as a marketing move, it’s crucial to find a way to synchronize the event strategy with your sales goals.
...
