You can’t do anything these days without digital marketing and promotion. Being present on social media, interacting with people, creating gripping content, and running advertising or communication campaigns are all must-haves if you want to attract the right attendees for your event.
However, things are getting harder. To help you get an idea, in just March 2019 alone, over 4.4 million blog posts were published every day. The online clutter is growing on a daily basis, and standing out now takes serious effort. Publishing the link to your website or your event on social media isn’t enough anymore. A wiser approach to event promotion is needed.
The good thing, though, is that you don’t need to attract a big audience to connect with the right event leads. You don’t have to shout from the rooftops about your event across every social platform. On the contrary, you’ll want to identify the attendee profiles you want to attract to your event and then deploy a promotion strategy that specifically appeals to them using just a few select platforms. To help you do that, we’ve put together a quick list of things you can do to promote your event to the right audience in 2020.
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